SEO Can Give Your Business The Success You Want

Search engine optimization or SEO is a method that can increase the amount of visitors to your website by ranking on top of the search engines. The better the chance the website can be visited by internet users, if the higher the rank the website has in the search engines’ results.

As the user performs a search through the search engine for a particular keyword or keywords, the website which is on the top rank can be seen on the first or second page of the search engines results. With the use of search engine optimization, it can guarantee that the website can be available and seen on the top rank of the search engine and it has good chances that the website will be visited by plenty of internet users.

If you truly want to gain success for your company, you should optimize our website. This article will offer some tips on how to gain success.

Your website will be left hanging there if you do not optimize it. In order for you to achieve success, you have to be on the top rank of the search engine results and this can happen with the means of search engine optimization.

But search engine optimization is quite complicated and requires lots of work, so you need to learn more about this internet marketing in order to optimize your website well. Another way to make sure that you will have an optimize website and can give you the assurance and guarantee that you will be on the top rank of the search engines results and to gain traffic and popularity is by the help of a professional SEO Company.

Definitely, you know that you have heaps of competitors, so if you do not make improvements and do not optimize your website, your business will not earn and your money and effort will just be put into waste. So you have to make use of this internet marketing in order to assure your company that you will gain success.

Most people use the internet in finding information, products and services through the help of the search engines. But these people rely to those websites who are on the top rank, so you have to be on the top rank in order to be visited and be known to the internet users and you can achieve this with the help of SEO Company. But do not work with just a SEO company, you have to make sure that it is the right and professional one that can aid you to success.

In order for you to find the best SEO company, you have to type the specific keyword or the topic of your business, like for instance if you are into real estate business, such as Miami real estate, simply type Miami real estate on the major search engines and look for the website that is on the top rank, and search for the SEO company that made that possible.

SEO Company can definitely aid you to success, with its how-how tools, strategies, methods and experiences, the company can guarantee you that you will be on the top rank of the major search engines results.

Keyword Keepers And Losers

Christmas comes up faster than we'd like, and before we know it, it's time to hand out those Xmas presents! Whether you're a last minute shopper or you like to have everything taken care of before December, buying Christmas presents online can make your life a lot simpler. Christmas is a great time of year to sit back and enjoy the company of your friends and of family that you've When you are trying to get your site and your information further up on the list of Google search engine results, keyword research is the best way to get started. While Google and other similar search engines use a wide variety of parameters to find what the searcher is looking for, keywords still top the list in terms of getting results.

The first thing to do is to figure out how your site is getting hits. Through the use of Google Analytics, you can put a piece of code on your home page that will tell you how people are getting to your site. This can tell you if your keywords are appropriate in terms of getting you the right kind of browsers. Remember that a high traffic count does not necessarily mean that your site is getting good traffic. If the majority of people getting to your site are just briefly stopping in and deciding that you are not for them, all this is doing is running your bandwidth costs higher.

Google AdWords is another tool that you can add to your arsenal when it comes to researching keywords. Whether or not you want to continue to use it as a main staple of your advertising campaign is definitely up to you, but in terms of figuring out what is actually effective in terms of bringing hits to your site, Google AdWords can be invaluable. Essentially, this pay per click program will bring up a small link to your site whenever certain key words are used. Although you will pay every time someone clicks your ad, this can tell you what words are soliciting the most response.

It is also very possible to become stuck in terms of what keywords you can use. If you already operate in an overcrowded market, you'll find that getting your site to the top using the most obvious keywords is all but impossible. At that point, your strategy should be using the less obvious keywords but using them well. There are several tools that can help you figure out what keywords you might want to try integrating into your site. Google offers a keyword tool that will help you generate related terms that you can use. Remember to use your best judgment; while some of them will be keepers, others will be misleading or misrepresent your site. Use as many as seem appropriate; multiple keywords can bring more business to your site, but beware of keyword stuffing.

It is very important to avoid keyword stuffing and spamming as the top search engines will penalise against it. Once this happens it can really effect your website both short term and long term so it is important to understand what to avoid. One way to check this is to read your page text and ensure it sounds natural. If it is stuffed it will sound strange and not make much seance so as long as it reads well you will normally find that the weighting is fine.

Search engine results are among the best ways to get new and relevant traffic to your site, so do your research and make sure that every word counts!

Author: Norman Vincent

Successful Link Building Strategies

Link Building

One of the most important branches of website promotion is ‘Link Building’. For every website’s promotion link building campaign is compulsory. A little introduction about link building and than we move on to the concerning subject which is “with out wasting your time money on experiments what are the best link building strategies”

Introduction:

Link building is about getting back links to a particular website. Which is the most efficient and effective way of web marketing. Only you have to do is get backlink from other’s website to your website. For example there are two same main theme category related websites one is SiteA and other is siteB. They have recently come on the internet. SiteA has its on visitors and SiteB has its own. Suppose SiteA has 10 visitors and SiteB has 10 as well. Now the question what is their purpose on the internet' Definitely they want to increase their visitors so it can be possible to increase their product sales.
Is there any method or any way so they can increase it'

Yes there is if SiteA put a link of SiteB on its web page and SiteB put a link of Site A on its web page. What will happen' 10 vsitors of SiteA can be interested in service given by SiteB. Same 10 vsitors of SiteB can be interested in product given by SiteA. So in this way the probability of buying product and the service will increase. What exactly you are doing is increasing the link popularity of your website.

Link building also effects on Search Engine Ranking. The more quality Backlink you get for a websites the more you get the top position in search engine. Link building process is very critical which take your online business website to the top of the search engine and also can be cause of yours panelizing by the search engine. Use all the legitimate ways of building link popularity for your site which I’ll discuss in the last section of this article.


Types of Link Building:

There are three types of link building given below.

One way link building:
In this you get back link from other sites and you don’t give back link to them from your website.

Two way link building:
In this method you give Backlink from your website and get the same Backlink to your website as well

Three way link building:
In this you get link from others and in return you give a Backlink from one of your other website. Instead of the wesbsite where are taking Back Link.

Let’s take a look at some diagram on the types of link building.


Here comes the most effective the most efficient strategies of Link Building.

1. At the time to asking other’s to add your link add their link first to your site and than ask them to add yours
2. Always give them the exact html code of your website.
3. Don’t forget to place you target keyword title as anchor text in the code.
4. Try to contact others on by calling them this much effective than email.
5. Make sure they placed your link according to your requirement. Mail them to change and if they still don’t response without wasting your time move on to the next.
6. Find out your theme related website to exchange link with.
7. My prescription is that grab link exchange forms of websites related to your theme and want to exchange links as well.
8. Take a deep analysis of Backlinks of competitors related to your field. Your make a search in yahoo or googe like this. “link:http:// www.google.com”
9. That syntax will show you all those links that are linking to Goolge. Just like that you check who is linking to your top competitor and request them to link you as well.
10. Buy Backlink from valuable sites this method is a bit costly but drives worthy traffic a lot to your website. Just remember some points at the time of buying
11. Buy link on the most viewable page of the seller’s website. That page should have a good PR as well and also having informative things to read.
12. Natural link building is very very very useful for your website’s promotion. That a bit difficult for the brand new website. Its very time taking but it can be archived when you done all above discussed strategies.
13. Use some Blogs to submit your comment. But don’t post spam comments that should be informative and natural
14. Article writing and submission also gives you natural Backlink. There are many sites you search on search engine with the keyword “Free article submission”

15. At Yahoo and Google search bar grab link exchange form with the syntax given below

• inurl::add_link "keyword phrase"
• inurl:submitasite "keyword phrase"
• inurl:user.php "keyword phrase"
• inurl:add_site "keyword phrase"
• inurl:add.cgi "keyword phrase"
• inurl:addlink.asp "keyword phrase"
• inurl:add.php "keyword phrase"

Link Building And Places To Submit Your Links

Search engines are a great way to get people to your site. The problem is no matter what you sell, search engine rankings for your keywords are most likely competitive. What makes it worse is, people usually don't bother looking for listings beyond the first few pages of the search results. The good news is, on the Internet a small company can effectively compete with companies that are willing to spend thousands of dollars for search engine optimization.

This is what makes it fun. When it comes to competing for keyword position in the major search engines you can stomp large companies in the ground. You will not be able to do it for all keywords, but you will be able to beat them consistently for many keywords. That is if you have a well thought out, persistent linking campaign.

Used effectively, link building can be one of the single best techniques you can use for getting your web site listed in the first few pages of a keyword search. Link quantity and quality are an important element of every search engine's ranking algorithms. If your site doesn't have links, it will not rank well for competitive keywords.

Places to submit your link.

Link Directories

There are hundreds of free link directories where you can submit your link. Search Google for, "link directory". Submit your site to a few new link directories every day. You will soon get link requests from members of these directories. Be picky, only exchange links with sites that are in some way related to, but do not compete with your site.

Article Directories

Good articles will bring one way, related links to your site. Write articles which are related to the subject of your site and submit them to free article directories. At the bottom of each article you can put a link back to your site. Don't just link to your home page, link to pages deep within your site. If your articles are worth reading, there is a good chance that web masters looking for content will use them on their site. There are no better links than one way links that point to pages deep within your site.

Blogs

Search for sites with blogs that relate to your site. If your site is about gardening search Google for, "blog gardening". This will pull up gardenings sites with blogs where you can leave your comments and a link to your site under your name. It is important that your blog comments are genuine and not spam.

Forums

Search for forums with the same niche as your site. Leave your link in forums signature. Again, it is important that your comments are genuine and not spam.

Web Directories

There are thousands of free web directories where you can submit your link. Always submit your site to the major search engines like Google and Yahoo by hand. This means going to their site and filling out the information they ask of you. Doing this to all the thousands of web directories is not possible. I recommend using an automated submission program like AddWeb.

Press Releases

Write press releases about your site and submit them to press release distribution services. Search Google for, "press release distribution service".

Social Networking

Social network services like MySpace and Facebook provide ways for people with the same interests to interact, such as chat, messaging, email, video, file sharing and blogging. Search engines and people love social networking sites, participate in them and leave a link to your site under your name.

Social Bookmarking

Social bookmarking is a way for people to remember, organize and share bookmarks of web pages and see what others have bookmarked. As people bookmark sites, sites that are of more use are bookmarked by more users. Thus, sites are ranked based on their usefulness.

Links are one of the most important ways for visitors to find your site. It's all about getting people to your web site. With persistent link building the search engines can find your site faster and will rank you higher on their search results.

SEO - The History Of Optimization

Virtually every good thing comes to an end. Strategies that were once standard in Search Engine Optimization (SEO) ultimately came to an end when individuals with less scruples than a box of corn flakes manipulated the system to their advantage.

Some of the earliest optimization methods were a simple alphabetical list much like a phone directory, but by 1996 web site programmers tried their luck at placing specific keywords in parts of the programming and they began to learn they're manipulations had some influence in site rankings.

A variety of algorithms were utilized in 1997 that allowed programmers to crack the SEO code at Excite. These programmers were able to produce # 1 results for their clients at will.

What began as client-based assistance ultimately led to nefarious systems that sought a corner on site rankings to the exclusion of any competitor.

It wasn't long before most search engines began using Yahoo as a means of checking site rankings. Most programmers learned that by 1997 their clients needed to be included in Yahoo - and they needed to perform well in that arena if they wanted similar results elsewhere.

By late 1997 Infoseek offered anyone the opportunity to optimize a website and made the role of programmers less prominent. Angry programmers strike back by essentially creating a mirror site of top ranked sites and diminishing the effectiveness of the rankings.

In the next two years search engines develop complex, multi-level algorithms that were difficult to decode and made little sense. However, these systems would serve as a foundation for filtering spam and punishing offenders with banned sites.

By the late 1990's algorithm decoding essentially ceased. It was getting too hard to try to fool the new systems that were developing and many of the original ideas for SEO assistance were now considered Black Hat SEO.

As the Y2K doom reports fade into memory a fresh realization hits programmers. The roller coaster ride that had been SEO now fell to one search engine for acceptance. If you could not make it with this search engine you would find little acceptance elsewhere.

Today Google is the gold standard for SEO. This search engine provides details on acceptable ways to promote your site through optimization.

Now that a comprehensive standard has developed programmers are back in the fray seeking to serve customers by attempting to gain respectable rankings.

Interestingly there are some SEO firms that must remember the old days of SEO because they continue to insist on using methods that could ultimately cause a site to be banned from search engines.

Learn what you can about SEO strategies. With this knowledge you can begin to personally implement strategies that help your site rankings in the long run.

Above all keep up to date on SEO strategies because this is an area that has a long history of being refined.

Suicide in Cyberspace -Your Outward Links Can Kill Your Rankings

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - for example from The Open Directory, or Yahoo Directory. All pretty straightforward...

BUT... the rules have changed... significantly! All the thinking webmasters worked diligently to build links - willy-nilly - in order to subvert the search engine rankings and gain an advantage to themselves at the expense of everyone else. For a long time, there have been mutterings about this, and comments from Google staffers about possible penalties from linking to "bad neighbourhoods'" and - heaven forbids it - buying links! Google et al simply don't approve of willy-nilly link-building schemes, and have recently tightened the screws a bit more, in two notable ways...

Bad Links

Some links are bad... for example, if you are a car sales company and you've got dozens of completely irrelevant links to international hotel sites... yeah, YOU know the ones! in Prague, Munich, Shanghai etc! That's a BAD neighbourhood over there! That IS going to put a world of hurt on you! And as for the Free For All link sites, web rings, and 3 way link schemes... that's just suicide in cyberspace! Why? Coz its a blatant and completely indefensible attempt at cheating the system!

Reciprocal Links - Almost a Waste of Effort

Reciprocal links are still of some value, providing the link titles are explicit, and if the page they link to you from has a higher Page Rank than the page from which you link to them. The concept of a link to you being a vote for you, and being added to your site's Total Vote Count has a flip side. A link from you to someone else essentially deducts one vote from your total vote count... meaning its value is minimal when compared to a 1-way incoming back-link!

1-way Outward Links Are Toxic

Ok, lets assume you are a service provider, maybe a health clinic, and you deal with hospitals, other doctors, specialists, nurses, laboratories. So, as a benefit to your visitors, you place direct links to their web resources on your links page. Is that clever?

Most certainly it is NOT! Transfusion time, because you'll be haemorrhaging Page Rank with nothing in return! Do it, but be smart about it, because there is NOTHING to be gained (by you) from linking to any site that does not link back. So make sure your links include the "nofollow" attribute that tells SE's that the link is NOT a vote by your site for that site!

Link Content Is Mission Critical

This is mission critical because Google and other have decided that they can't trust you to be honest about your site! Basically, it seems like there are two web tribes - those who know not so much about how things work, and those who know more than they should. There should also be a flourishing third tribe, who just build great sites with lots of terrific content that automatically ranks highly - but nobody's seen nuthin' from those guys for ages!

The tribe who know more than they should ruthlessly manipulate every available loophole to dominate search engine rankings, at the expense of those who have yet to read SEO For Dummies. Therefore, Google decided that its essential that there is some external correlation between what YOU say your site is about, and what OTHER people say your site is about... This is done by analysing the words in the Link Title on all links pointing to your site. Bottom line here is - if a keyword phrases does NOT appear on links to your site, you ain't gonna rank for that phrase!

For many established sites, this is the main reason they might have experienced a noticeable decline in rankings in the last few months. Most older sites will have a majority of incoming links based on their business name, and NOT on their activities / products / services / location etc. To use the common "widgets" analogy - if you are selling "widgets" and all your incoming link Titles have your only business name e.g. Smiths Manufacturing Co Ltd, its now very difficult for you to rank for "widgets"!

Backlink analysis reveals this shortcoming rather quickly and, lucky for you, it is possible to remedy this by building 1-way incoming back-links using multiple Title / Description combinations that contain a good spread of relevant keywords. It does require some keyword research, and it is tedious - but if you don't do it, you are certainly not going forwards! But
your competitors might be...

Free Directory Submission Gets You Tons Of Quality - 1 Way Links

As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.

The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.

Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.

These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:

The age of the website linking to you
The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.

Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.

There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.

Keep Your Web Site Content Fresh For Great SEO

In the World of billions of websites, it’s getting harder and harder to keep your website in the free search listings of major search engines such as Google, Yahoo, and MSN. The search engine algorithms are looking for fresh new content as part of their total evaluation of your website. So not only do you need tons of quality back links, a good website history, and continuous monthly traffic you need to update your content at least once a week to keep your site relevant.

How do I add fresh content to my site and make it usable to my visitors you ask. Keep your customers up to date with new products, product specials, and latest business news; highlight an employee of the month. Update your website home page with what you think is relevant that will keep you visitors interested as well ass feed the search engines fresh relevant content.

Make sure to optimize this content to target the keywords you are seeking to place high in the free search engine results with. Keeping your content fresh will create a habit of putting more effort into fine tuning your website which can only help you ROI in the long term.

Consider adding rss news feeds to your site, when you update your news, it will go out to your subscriber list as well as post fresh content to your site. There are lots of articles on adding RSS feed script to your website.

So what are you waiting for' Get creative and give you customer’s news they can use.

The Definitive Guide To Build Quality Inbound Links

Every web site need a links rather lot of links to improve there link popularity which in turn leads to higher search engine ranking. Higher search engine rankling will drive more traffic and more sales and profit. Inbound links can be created by link exchange, buying links or making site so useful that other website owner should link it naturally. Links from similar theme based sites drive more relevant traffic which is interested in product and services you provide and also result into more sale conversion. There are various question while getting inbound links i.e. will link quality is important or quality' or What should be the theme of site giving inbound links and many more. We have made the following quality guidelines which must be followed while buying a link or getting inbound link by other means from other web sites.

# · First of all you should get One Way Link Try to avoid reciprocal if not possible you can go for three ways link.

# · Links must be from closely related or complementary websites to theme of your website. You should consider the theme of the whole site which is more important but if the website falls in broad match theme you can consider the theme of the pages from where you are getting inbound link.

# · You should not get more than one link from one domain.

# · The more outbound links a page the less value a link have. Please ensure that there are not more than 30 links on page from which you are getting inbound links.

# · Links should contain the target keyword or key phrase as a text hyperlink and must vary the link text.

# · Links should contain the target keyword or key phrase as a title tag on the text hyperlink.

# · Don get only link for home page you must have deep link to sub pages which are important on your site to make link building strategy more natural.

# · Links should be followed by a short description of the target website also containing related keywords.

# · You should make sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.

# · Staggered deployment of the links to avoid any search engine penalties no more than 30 every 4 weeks.

# · Link should not be from framed page or java scripts.

# · Links should not be through redirection script i.e jump.cgi , out.php it should be direct so that search can consider it as vote.

# · Links should not include a "nofollow" tag or any other robot tags.

# · Links should not be on Flash sites or pages.

# · Links should not be on a links page excluded by a robots tag.

# · All Links should not be on a site penalized or banned by Search Engines.

# · Links not from link farms or link exchange sites, FFA's, linking clubs example: or any free sites.

# · Links should not be from same IP - from sites with unique c-class IP addresses only.

# · Link should be from pages which are already indexed by search engines.


If you follow the above quality guidelines we ensure that your link building campaign give the maximum possible benefits to improve you link popularity and search engine ranking. Be sure that link building campaign should be spread over a time so that there should not no sudden surge in the incoming links count.

Online Banner Generator

Online Banner Generator

This will custom make simple advertising banners for websites. I'll be adding more banner blanks when I get the chance if this tool is popular.

Copyright Generator

Copyright Generator

This handy little tool generates a copy and paste, custom javascript with your copyright information.. OK, so what's the big deal? The code will automatically update the copyright date when the new year arrives!

Online Link Checker / Validator

Online Link Checker / Validator

This link validator will crawl your pages and return back telling you which of your links are OK, and which are broken (404) and even lets you know if you have any 301, 302 etc links that may need looked after.

Meta Tag Generator

Meta Tag Generator

A free, online wizard to help you create valid meta tags. No knowledge of coding needed, just read the guide, fill in the questions and generate the appropriate meta tags.

Free Web Design Resources

Ready to start making your own website?

Web design is great fun at times, frustrating at others, but it's always rewarding and can even be free! This section is filled with free stuff for your website including web design resources and tools to help you on your way to completing the website of your dreams.

Learn the basics of web design with the tutorials, add interactive content to your website, like guest books and forums, find a server to host it for free... and when you're ready find out how to promote and make money from your website.

This section is where Webweaver started. I was brand new to the Web and wanted to make my own webpage. The problem was I had no idea where to begin and didn't want to spend money on it while learning. Slowly my bookmark file began getting filled lists of free design resources and services, so I uploaded that to my first website. Along the way other people found that list and eventually I turned it into the main focus of that site. Webweaver was born shortly after. I hope it's as helpful to you as it has been for me =)

Handy, Free Stuff for Web Developers

Before you go wandering off, here's a couple resources that are worth checking out. Yes, they might be sponsors, but they offer great products and/or services for your website, and yes... I do use all of them personally.

Organize your pictures. Get Google's photo software.
Organize, edit and share your photos, clipart or any other type of image you want with this handy free image software from Google. Picasa is extremely easy to use and has a ton of handy features like tagging with labels to make it easier to find the photo you're looking for, star ratings to easily find your favorites, and the ability to password-protect any Picasa collection you'd prefer to keep private! Very handy for any web developer who has a collection of images for many different sites!

Firefox with Google Toolbar
OK, it's not directly a tool just for a webmaster, but there are a ton of extensions that make it incredibly useful (Web Developer Toolbar, HTML Validator, DOM Inspector and Live HTTP Headers just to name a few). And it's faster, safer and well.. in my opinion, better than Internet Explorer.
The web developer in me wants proper css support, and the surfer in me want a safe, secure and fast way to wander the web. Well, FireFox delivers both and it's totally customizable! It's been my default browser since it was still in beta. Download it and see for yourself!

Bravenet
They offer tons of free resources for your website including Human Click (visitors can see if you're online and page you, right from your website!), polls, guest books, forums, chat rooms, free storage space, tickers, password protection and much more (way to much to list here!).

Back Link Analyzer Link Popularity Software (Beta)

What is Back Link Analyzer?
A free link popularity / link analysis tool. It shows what anchor text is linking into a page or site. Deeper explaination below.

Before Downloading (a few usage notes)

If it is not working here are some things to take note of

• off the start if it does not work you may have to click the preferences button (the one with two check marks on it) to de-check the "use proxy server" option if you do not want to use a proxy
• Norton (or equivalent) may block it
• make sure you set the result limit count to a reasonable number (like 100 or 1000)
• you have to select at least 1 engine to pull link data from
• if you want to enable PageRank, site age, etc. you have to check those features
• you can't get the keyword summary until the tool is done pulling in all the links

Download Back Link Analyzer:
Download Back Link Analyzer

if you can't extract it you may need to use WinRAR to unzip it

System Requirements:
Backlink Analyzer currently is a Windows only application.